Brahmaki
Monica Nera
Angel Ruche
Marame
Hissa Line
UK sustainable swimwear label
Necessie
Proche Studio
Sally SkoufisShort answer. Fundal Media's Shopify conversion work for fashion brands covers the product page (image order, fit and size guidance, material and making, price and offer presentation, reviews, mobile add to cart), mobile page speed, checkout simplification, collection structure, and custom landing pages for campaigns. Everything is built as custom Shopify sections with schema settings so the brand's team can edit content without a developer. On published accounts conversion went from 1.2% to 4.1%, 1.8% to 4.6% and 1.3% to 6.3%.
What the service includes
- Store audit on a phone. The way a customer arrives from an ad: product page, speed, checkout, landing pages. What we look for is in why the product page decides your ROAS.
- Product page rebuild. Image order and gallery video, fit and size block with the model's measurements, material and making, price and offer near the add to cart, reviews with photos, a sticky mobile add to cart.
- Speed. Page weight cut on mobile, apps that add scripts audited and removed where they do not earn their place, images sized properly.
- Checkout. Every unnecessary step removed, express payment options, address autocomplete, shipping cost shown before checkout.
- Collections and navigation. Structured so a customer can get from the ad to the piece, and so menswear and womenswear or categories are clear.
- Campaign landing pages. Built per campaign, matching the ad's creative, offer and message.
- AI search readiness. The brand's facts in plain text, Product and Organization schema, llms.txt and robots.txt, so the store is as readable to a model as to a customer. More in how fashion brands get recommended by AI search.
How we build
As custom Shopify sections, in your theme, with every setting exposed through schema so your own team can change the copy, the images and the order afterwards from the Shopify editor. We do not hardcode content, we do not lock you into an app, and we do not need to be called for a text change.
Why it comes before spend
We do not increase ad spend until the conversion rate has moved. On Monica Nera the first ninety days were almost entirely store work, and the conversion rate roughly doubled before a single new campaign was built. That is what made 9.8x possible. On Angel Ruche the store went from 1.2% to 4.1% over six months alongside the creative work.
What it costs
Included in the base fee for accounts where we run Meta, which is most of them. Larger builds, a full theme rebuild or a new store, are quoted separately on the call. No long lock in contracts. How the base fee and performance fee work is on the pricing page.
Questions on this
Do I need a developer to change what you build?
No. Every custom section uses schema settings so your team can edit copy, images and order from the Shopify editor.
Do you do full Shopify theme builds?
Yes, quoted separately. Most accounts need the product page, checkout and landing pages rebuilt inside the existing theme rather than a new theme.
Will conversion work affect my Meta results?
It is the biggest lever on them. A store that converts twice as well turns the same ad traffic into twice the revenue, which is why we do it before scaling spend.