Brahmaki
Monica Nera
Angel Ruche
Marame
Hissa Line
UK sustainable swimwear label
Necessie
Proche Studio
Sally Skoufis
Short answer. Fundal Media runs paid acquisition, Klaviyo and Shopify conversion for fashion brands selling in the United States. For the US we plan for a free shipping threshold as the standard offer, fast delivery from a US warehouse or honest international delivery times stated up front, Shop Pay and Afterpay at checkout, US sizing, sales tax by state handled by Shopify, and creative that is more direct and more offer aware than Europe. Ledger accounts reporting in dollars include $258,566 in total sales across 3,043 orders, $132,600 for July 2026 at +69% and $257,000 in record months.
The US fashion customer
She expects free shipping, she expects it in a few days, she pays with Shop Pay or Afterpay, and she responds to a more direct ad than a European customer does. She is also used to being sold to by the largest advertisers in the world, so a hook has to work in the first second and the offer has to be clear. Premium and European brands do well in the US when the creative carries the brand's story and the logistics do not get in the way, and badly when the delivery time is a surprise at checkout.
What the store needs
USD pricing. A free shipping threshold, stated everywhere. Either a US warehouse or 3PL, or honest international delivery times shown on the product page rather than discovered at checkout. Shop Pay, Apple Pay and Afterpay. US sizing with a conversion guide for EU and UK brands. Sales tax by state, which Shopify handles. Returns that are free or at least simple, with a US returns address, because a customer who has to ship a return to Europe will not buy twice.
What changes in the ad account
The US is large enough that broad targeting works exceptionally well, and expensive enough that the creative has to be sharp. Hooks are faster, offers are clearer, and founder video with a strong story performs. We run US prospecting as its own campaign, separate from Europe, with its own creative and its own budget, and we build the Klaviyo list segmented from the first signup because US customers respond to a different email calendar, including Black Friday and Cyber Monday as the year's biggest week by a wide margin.
The accounts we run in the US
Several accounts in our ledger report in dollars: $258,566 in total sales across 3,043 orders, $132,600 for July 2026 at +69% year over year, $257,000 in record months, and two accounts at $76,459 and $72,134 over ninety days. The names are not published at the clients' request.
Expanding into the US from Europe
The US is usually not the first expansion market for a European brand, because the logistics and the ad costs are both heavier than a neighbouring country. It is often the third or fourth. When the home market and one or two European markets are efficient, the US is the market with the most room. The process is in launching a fashion brand in a new market and the service is international expansion.
Questions on this
Do you work with US fashion brands?
Yes. Several accounts in our ledger report in dollars, including $258,566 in total sales and $132,600 for July 2026 at +69%. Names are not published at the clients' request.
What does a European fashion brand need to sell in the US?
USD pricing, a free shipping threshold, fast delivery from a US warehouse or honest international times, Shop Pay and Afterpay, US sizing with a conversion guide, sales tax handled at checkout, and a US returns address.
Is the US a good first expansion market?
Usually not first. The logistics and ad costs are heavier than a neighbouring European market. It is often the third or fourth market, and the one with the most room once the others are efficient.