Brahmaki
Monica Nera
Angel Ruche
Marame
Hissa Line
UK sustainable swimwear label
Necessie
Proche Studio
Sally SkoufisShort answer. Fundal Media directs and writes the ad creative for the fashion brands it runs: concepts, hooks, scripts and copy in the brand's voice, built around existing campaign shoots, founder and designer video and selective customer content, briefed where something is missing, and tested weekly in a separate campaign. We do not require a new shoot to start, and where a photographer or editor is needed we bring one in.
What the service includes
- Creative audit. What has run, what performed, which formats and hooks have never been tested.
- Concepts and hooks. Written every week for the testing layer: fit, making, identity, the community's language, the drop. The approach is in ad creative that reads as brand first.
- Scripts and briefs. For founder video, editorial video and any shoot or UGC we brief.
- Copy. Product ad copy in our short format, brand copy in two or three sentences about a feeling, and everything in your brand's voice.
- Direction. Which assets go into which format, edits and cuts, the order of the gallery on the product page, and the visual consistency between ad and landing page.
- Production where needed. Photographers, videographers and editors brought in for what the library does not have.
What we do not do
We are not a production studio and we do not sell content packages. Most brands have a campaign library, product imagery and a founder with a phone, and that is enough for the first two months. The creative direction is ours; the assets are yours.
Why it is part of the account
An agency that runs the ads but not the creative is running half an account. Creative is where a fashion account scales or stalls, and on Angel Ruche the new creative roughly doubled the return in the first month before the structure had been touched. On Hissa Line a weekly creative cadence built on the label's own imagery took the account from 5,000 to 70,000 a month in sixty days. Both are included in Meta advertising.
Questions on this
Do I need a new photoshoot to start?
No. Most brands start with their existing campaign library, product imagery and founder content. We brief a shoot when something is missing.
Do you produce the ads or only direct them?
We direct, write and brief. Editing and production are brought in where needed. The concepts, hooks, scripts and copy are ours; the shoots are the brand's.
How often is creative refreshed?
Weekly. New concepts go into the testing campaign every week, winners graduate and losers are cut.