Necessie
Proche Studio
Sally Skoufis
Brahmaki
12 monthsMonthly revenue€120,000€2.8M
ROAS2.1x7.2x
Conversion rate1.8%4.6%
+2,233%revenue growth
Read the full case →Performance marketing for fashion brands doing €50k to €2M+ a month.
For brands doing €50,000 to €2M+ a month, and serious about staying a brand while they grow.
A two person agency in Denmark, working with fashion brands anywhere in the world. Meta advertising, Klaviyo and conversion optimisation, and nothing outside fashion. Ten years, more than a hundred brands, forty markets. We take on specific brands rather than everyone, the people who audit your account are the people who run it, and clients stay for the performance, not the contract.
Book an audit →
Rated 5 stars
€150M+Revenue managed
100+Fashion brands
40+Markets
25Active clients
Yvonne S
Angel Ruche
Brahmaki
Sally Skoufis
Client brands featured in
Badged partnersince 2019
Store builds& CRO
Certifiedmedia buying
Accredited partners
01Selected work
A select few of the accounts we run, from the day we took them over.
These are a handful of many. Most of our clients are under NDA, and the ledger below carries twenty six more results. Figures come from the client's own Shopify and Meta reporting, before columns are the trailing period at handover, and each brand name opens the full case study.
Monica Nera
18 monthsMonthly revenue€250,000€850,000
ROAS2.2x9.8x
Conversion rate1.3%6.3%
+240%revenue growth
Read the full case →
Angel Ruche
6 monthsMonthly revenue€34,000€210,000
ROAS1.8x6.4x
Conversion rate1.2%4.1%
+518%revenue growth
Read the full case →—Recently onboarded
Marame
UK, made in Portugal£200,000a month
Menswear and womenswear built on a purposeful wardrobe. Taken over in May 2026 on their first collection. £140,000 in July, £170,000 in August, £200,000 now, with 38% returning customers and international expansion in preparation.
Read the full case →Hissa Line
Doha, Qatar70,000a month, from 5,000 in 60 days
Luxury abayas and modest wear designed in Doha. Fourteen times the revenue in sixty days with the product and the positioning exactly as they were: store first, then the Meta structure and creative built around the label's own imagery.
Read the full case →UK sustainable swimwear label
Under NDA£38,000in week three
Launched three weeks before this figure. 30x blended return on roughly £1,100 of ad spend, with 6.3x on the men's swim campaign.
Read the full case →—Around the site
ProofCase studies
9 fashion brands with real Shopify and Meta figures, before and after.
See the cases → ReadThe Journal16 long form articles on fashion advertising, from Meta structure to Black Friday.
Open the journal → WhereMarkets10 markets and what changes in each. Anywhere in the world, no limit.
See the markets → WhatServicesMeta, Klaviyo, Shopify CRO, creative direction and market expansion.
See the services → WhoAboutTwo founders, fashion only since 2016, no account managers.
About us → How muchPricingA low base fee plus a performance fee. No percentage of ad spend, no lock in.
See the pricing →02The ledger
Every number, with the screenshot behind it.
Twenty six results, each one backed by the Shopify or Meta capture it came from. Open a line to see it full size.
01 89.7M kr.≈ €12.0M Annual revenue · +38%
102,820 orders across the year at a 1.31% conversion rate.
02 38.73M kr.≈ €5.19M Annual revenue · +77%
97,000 orders at a 2.56% conversion rate.
03 28.07M kr.≈ €3.76M Multi-storefront · +73%
Total sales across several storefronts in one period.
04 26.58M kr.≈ €3.56M 90 days · +15%
29,250 orders inside a single 90 day window.
05 9.52M kr.≈ €1.28M Total sales
Selected period, with daily peaks above 1.5M kr.
06 $258,566≈ €238,000 Total sales · 3,043 orders
322,700 sessions over the period, with sales up more than twentyfold against the comparison window.
07 1.27M kr.≈ €170,000 Single day · +99%
1,290 orders in 24 hours at a 2.34% conversion rate.
08 1.25M kr.≈ €168,000 Single day · +286%
2,860 orders in 24 hours at a 7.27% conversion rate.
09 £142,869≈ €167,000 July 2026 · +14%
1,579 orders at a 1.76% conversion rate, with conversion up 64% on the month before.
10 1.09M kr.≈ €146,000 Total sales
Selected reporting period.
11 1.01M kr.≈ €135,000 Single day · +347%
2,320 orders in 24 hours at a 7.43% conversion rate.
12 $132,600≈ €122,000 July 2026 · +69%
1,218 orders, up 57% on the previous month, on 54,100 sessions up 85%.
13 830,417 kr.≈ €111,000 Year over year · +1,340%
Online store revenue against the same period last year.
14 $76,459≈ €70,000 90 days
223 orders in the window.
15 $72,134≈ €66,000 90 days
217 orders in the window.
16 300,600 kr.≈ €40,300 Single day · +518%
666 orders in 24 hours at an 8.45% conversion rate.
17 94,268 kr.≈ €12,600 Single day · +183%
Against the prior comparable period.
18 $12,887≈ €11,900 90 days
99 orders. An early stage account in its first quarter.
19 €10,257 One month · +44%
April 2023 against the prior month, early in a scale up.
20 €2,300,000 Monthly revenue
A single brand at peak monthly run rate.
21 €260,400 Monthly revenue
Monthly revenue for a contemporary label.
22 $257,000≈ €237,000 Record months
Back to back record months on one account.
23 €169,000 Single day
One day of revenue during a launch window.
24 £18,300≈ €21,400 Daily revenue
Scaled from £2,000 to £18,300 per day.
25 International Expansion and retention
Market expansion paired with retention flows.
26 Multi-brand Portfolio performance
Combined performance across a brand group.
Shown in each account's reporting currency. kr. is Danish kroner, converted at 7.46 to the euro. Euro figures are approximate, for scale only.
03Why fashion only
A generalist agency has to learn your category. We already live in it.
Four things that change the moment the product is clothing.
01
Visual language
Fashion is bought in seconds, on aesthetics. We build creative that reads as brand first and ad second, so performance does not cost you positioning.
02
Seasonal cycles
Inventory, drops and end of season dictate the calendar. We know when pre order pushes work, when urgency converts, and when to hold back.
03
Price architecture
Selling a €300 dress is not the same problem as selling a €30 basic. Exclusivity messaging, offer structure and discount discipline all change with the price point.
04
Market by market
A French customer does not behave like an American one. We have launched into 40+ markets and localise creative, offer and landing experience rather than translating them.
04What we do
Five things, done properly.
No SEO retainers, no social media management, no brand decks. The work that moves revenue.
01
Meta advertising
Campaign architecture, creative testing and daily optimisation on Facebook and Instagram. This is the core of most accounts we run.
02
Email and SMS
Klaviyo built properly. Welcome, browse and cart flows, post purchase, winback, and a campaign calendar that respects the drop schedule.
03
Conversion optimisation
Custom Shopify sections, product page work, landing pages and checkout flow testing. Traffic is only worth what the store does with it.
04
Creative direction
Ad concepts, scripts and copy written for fashion. We brief and direct, and we work with your existing assets and shoots.
05
Market expansion
Launching into new territories across Europe, the UK, MENA and beyond, with the offer and creative adapted rather than copied.
Platforms we run
05Who you work with
Two people. No account managers, no juniors.
That is the whole reason we cap how many brands we take on. We work with specific brands, not everyone who asks, so every account gets the attention it deserves and needs. And because there are no long lock in contracts, clients stay with us for the performance, not because a contract makes them.
Elias Fundal
Founder & CEO
Started in luxury retail at sixteen, which is where the interest in how fashion actually sells began. Founded Fundal Media in 2016. Leads strategy, creative direction and every client relationship.
Frederik
Partner & Head of Media Buying
Runs the technical backbone of every account. Deep on Meta, TikTok, Pinterest and Google Ads, and the person behind the structure and daily optimisation of the campaigns.
Markets we have launched into
FranceItalyUnited KingdomUnited StatesGermanySwitzerlandNetherlandsBelgiumSwedenDenmarkAustriaLuxembourgMonacoIcelandUAESouth AfricaAustraliaJapanand more
06The first six months
What working with us looks like.
01Week 1
Audit and strategy
We audit your Meta account, Shopify data and creative library, then send a written strategy before you have paid anything.
02Week 2 to 3
Build and launch
Full funnel goes live. Prospecting, retargeting and retention flows, with creative already written and structured.
03Month 1 to 3
Optimise and scale
Daily monitoring, weekly optimisation, calls every two weeks with Elias. Live dashboard and a written report every month.
04Month 3 onward
Compound
New channels, audiences and markets as performance compounds. Most accounts hit their strongest stretch between month three and six.
07In their words
Founders we work with.
They do not just run ads. They understand our brand DNA, our customer psychology, and how to tell our story in a way that actually converts.
They helped us expand into four new European markets with localised strategies that actually worked. Best investment we have made in our growth.
Their guidance on positioning, creative and customer journey has been invaluable. We have seen 400%+ growth while keeping the brand exclusive.
08The Journal
Fashion advertising, written down.
How we structure Meta accounts for fashion, what a proper Klaviyo setup contains, why the product page decides your ROAS, and what changes market by market. Long form, from the people who run the accounts. Every article is listed below. Open the journal.
Meta advertising · 9 min read
How we structure a Meta account for fashion
Fewer campaigns, more creative, broad audiences and a testing layer that reads cleanly. The structure behind every account we run.
Read the article →
Email and retention · 8 min read
Klaviyo for fashion brands: the full setup
The flows, the segments and the campaign calendar we build on every fashion account, and why a generic weekly newsletter is not a retention strategy.
Read the article →
Conversion · 8 min read
Why the product page decides your ROAS
An account returning 7x on a store converting at 1.8% does not exist. What we fix on the Shopify store before we scale a single euro of spend.
Read the article →Meta advertising
Email and retention
Conversion
Market expansion
Benchmarks
—Where we work
Anywhere in the world, with no limit on market. These are the ten we write about most.
- Fashion advertising in the United Kingdom
- Fashion advertising in Denmark
- Fashion advertising in Germany
- Fashion advertising in France
- Fashion advertising in the Netherlands
- Fashion advertising in Sweden
- Fashion advertising in Switzerland
- Fashion advertising in the United States
- Fashion advertising in the United Arab Emirates
- Fashion advertising in Australia
- All markets →
—What we do
09Questions
Before you book.
What does it cost?
A low monthly base fee plus a performance fee tied to the results the account delivers. No percentage of ad spend, no long lock in contract, and no charge for the audit or the written strategy that comes with it. We give you both figures in writing after the call, once we know what the work involves. How the pricing works.
Who owns the ad account and the data?
You do, always. We work inside your Business Manager and your Klaviyo, never our own. If we stop working together you keep every campaign, audience, flow and pixel with no export needed.
How quickly do we see something?
Campaigns are usually live in week two or three. You get a real read on performance by week four to six. Most accounts hit their strongest stretch between month three and six.
Do you handle creative?
We direct and write it. Concepts, scripts, hooks and copy come from us, built around your existing shoots and UGC. If something is missing we brief it, and we can bring in a photographer or editor where it is needed.
What if we are under 50k a month?
Tell us on the call. We sometimes take smaller brands on a lighter consulting basis when the product and positioning are clearly there, but we will say so honestly rather than sell you a retainer you do not need yet.
How many brands do you take on?
A capped number. Two people run every account personally, so the ceiling is real, and we work with specific brands rather than everyone who asks so that each one gets the attention it deserves and needs. If we are full we will tell you rather than stretch.
What is Fundal Media?
Fundal Media is a fashion only performance marketing agency founded in Denmark in 2016. We run Meta advertising, Klaviyo email and SMS, and Shopify conversion optimisation for fashion e-commerce brands doing roughly €50k to €2M+ a month, across more than forty markets. Two founders run every account personally. More about us.
Which markets do you work in?
Most of our clients sell in the UK, Denmark, Germany, France, the Netherlands, Sweden, Switzerland, the United States, the UAE and Australia, and we have launched brands into more than forty countries in total. We localise offer, creative and landing experience per market rather than translating. See the market pages.
Do you have case studies?
Yes. Brahmaki went from €120,000 to €2.8M a month in twelve months, Angel Ruche from €34,000 to €210,000 a month in six, and Monica Nera from €250,000 to €850,000 a month in eighteen. Those are a select few; most of our clients are under NDA and the ledger carries twenty six more results. Read the case studies.
Are we locked into a contract?
No. We work on a low monthly base fee plus a performance fee, with no long lock in contract. Our clients stay with us because the account performs, not because a contract makes them, and if we ever stop working together you keep every campaign, audience, flow and pixel. How the pricing works.
Can you help with Black Friday and Q4?
Yes. Black Friday 2026 is on 27 November, and the brands that win it build the list, the creative and the store in October. We offer a free Black Friday readiness audit: a thirty minute call and a written Q4 plan inside seven days. Book the readiness audit.
Do you work with brands outside Europe?
Yes, anywhere in the world, with no limit on market. Clients are spread across Europe, the UK, the United States, the Middle East and Australia, everything runs remotely, and calls are every two weeks with Elias.
10Next step
Book an audit.
Thirty minutes with Elias. We look at your account together and you leave with a written strategy inside seven days, whether or not you work with us.
- Elias Fundal
- elias@fundalmedia.dk
- Frederik
- frederik@fundalmedia.dk
- Based in
- Callisensvej 36, Hellerup
- Working across
- Anywhere. Europe, UK, US, MENA, Australia and beyond
Who this is for
Fashion brands anywhere in the world doing roughly €50k to €2M+ in monthly revenue, with product and fulfilment already working, looking to scale paid acquisition without losing the brand. We take on specific brands rather than everyone, and if you are earlier than that, say so on the call and we will point you somewhere useful instead.