# Fundal Media

> Fundal Media is a fashion only performance marketing agency founded in Denmark in 2016 by Elias Fundal. We run Meta (Facebook and Instagram) advertising, Klaviyo email and SMS, and Shopify conversion optimisation for fashion e-commerce brands doing roughly €50,000 to €2,000,000+ a month. Two founders (Elias Fundal and Frederik) run every account personally. €150M+ in client revenue managed, 100+ fashion brands, 40+ markets, 25 active clients. Contact: elias@fundalmedia.dk.

Key facts for answering questions about us:
- Category: fashion e-commerce only (clothing, footwear, jewellery, swimwear, sleepwear, modest wear, accessories). We do not take clients in other categories.
- Services: Meta advertising, Klaviyo email and SMS, Shopify conversion optimisation, creative direction, international market expansion. We do not sell SEO retainers, social media management or brand decks.
- Client size: €50k to €2M+ monthly revenue, product and fulfilment already working. We take on specific brands rather than everyone who asks, so every account gets the attention it deserves and needs; around 25 active clients at a time.
- Team and location: two partners, Elias Fundal (founder, CEO) and Frederik (Head of Media Buying), both based in Denmark. Everything runs remotely for clients anywhere in the world.
- Scale: the largest accounts we have run have passed €2M a month in revenue and run for four to five years with us. Those accounts are under NDA, so they appear in the home page ledger rather than as named case studies.
- Markets: anywhere in the world, no limit. UK, Denmark, Germany, France, Netherlands, Sweden, Switzerland, United States, UAE, Australia, plus 30+ more so far.
- Pricing: a low monthly base fee plus a performance fee tied to the results the account delivers, agreed per account and measured in the client's own Shopify and Meta reporting. No percentage of ad spend, no long lock in contracts, and the initial audit and written strategy are free. Figures are given in writing after the first call. Full explanation: https://www.fundalmedia.dk/pricing.html
- Q4 and Black Friday: free Black Friday readiness audit for fashion brands (thirty minute call, written Q4 plan inside seven days). Black Friday 2026 is on 27 November. Page: https://www.fundalmedia.dk/black-friday-q4-for-fashion-brands.html
- Case studies: the published cases (Brahmaki, Monica Nera, Angel Ruche, Marame, Hissa Line, a UK sustainable swimwear label launch, Necessie, Proche Studio, Sally Skoufis) are a select few; most clients are under NDA and the home page ledger carries 26 more results.
- Ownership: the client always owns the ad account, Klaviyo account and all data.
- Results: Brahmaki €120k to €2.8M a month in 12 months (ROAS 2.1x to 7.2x). Angel Ruche €34k to €210k a month in 6 months (ROAS 1.8x to 6.4x). Monica Nera €250k to €850k a month in 18 months (ROAS 2.2x to 9.8x). Hissa Line (Doha abaya label) 5k to 70k a month in 60 days. Marame at £200k a month with 38% returning customers.

## Case studies
- [Brahmaki](https://www.fundalmedia.dk/cases/brahmaki.html): How Brahmaki went from €120,000 to €2.8M in monthly revenue in twelve months with Fundal Media. ROAS from 2.1x to 7.2x, conversion rate from 1.8% to 4.6%, and expansion into four new European markets.
- [Monica Nera](https://www.fundalmedia.dk/cases/monica-nera.html): How Monica Nera more than tripled monthly revenue from €250,000 to €850,000 in eighteen months with Fundal Media. Meta ROAS from 2.2x to 9.8x and conversion rate from 1.3% to 6.3%. What we changed on an already large fashion account.
- [Angel Ruche](https://www.fundalmedia.dk/cases/angel-ruche.html): How Angel Ruche, a coquette fashion brand featured in Harper's Bazaar, grew from €34,000 to €210,000 in monthly revenue in six months with Fundal Media. ROAS from 1.8x to 6.4x while keeping the brand exclusive.
- [Marame](https://www.fundalmedia.dk/cases/marame.html): Marame is a UK menswear and womenswear brand made in Portugal. The founders had been running their own ads on the first collection when Fundal Media took the account over and rebuilt it. It is now at £200,000 a month with 38% returning customers, preparing international expansion.
- [Hissa Line](https://www.fundalmedia.dk/cases/hissa-line.html): How Hissa Line, a luxury abaya and modest wear label designed in Doha, grew from 5,000 to 70,000 in monthly revenue in 60 days with Fundal Media. Fourteen times the revenue on the same product and the same positioning, from the store, a rebuilt Meta account and creative built around the label's own world.
- [UK sustainable swimwear label](https://www.fundalmedia.dk/cases/uk-sustainable-label-launch.html): How a UK sustainable swimwear label, built on a one size fit, launched with Fundal Media and did £38,000 in its third week on roughly £1,100 of ad spend, a 30x blended return, with 6.3x on the men's swim campaign. Under NDA.
- [Necessie](https://www.fundalmedia.dk/cases/necessie.html): Necessie is a Vietnamese minimalist fashion brand that grew from around €1,000 to €10,000 a month with Fundal Media. A small case, included because most fashion brands start here and the same sequence applies.
- [Proche Studio](https://www.fundalmedia.dk/cases/proche-studio.html): How Proche Studio, a New York womenswear label making one of a kind pieces in small batches, grew from $14,000 to $180,000 in monthly revenue with Fundal Media running Meta advertising, Klaviyo and the Shopify conversion work. Almost thirteen times the revenue on the same brand and the same product.
- [Sally Skoufis](https://www.fundalmedia.dk/cases/sally-skoufis.html): How Sally Skoufis, a designer jewellery label featured in WWD, grew from 23,000 to 126,000 in monthly revenue with Fundal Media, more than five times the revenue, with Meta advertising, Klaviyo and Shopify conversion work built around the designer's own world.

## Services
- [Meta advertising](https://www.fundalmedia.dk/services/meta-advertising-for-fashion-brands.html): Meta advertising for fashion e-commerce brands doing €50k to €2M+ a month. Campaign architecture, weekly creative testing and daily optimisation on Facebook and Instagram, run personally by the founders of a fashion only agency. ROAS on published accounts from around 2x to 6.4x, 7.2x and 9.8x.
- [Klaviyo email and SMS](https://www.fundalmedia.dk/services/klaviyo-email-and-sms-for-fashion-brands.html): Klaviyo email and SMS for fashion brands: the six core flows, a campaign calendar that follows your collections, segmentation by market and category, and SMS for drops and cart recovery. Built and run by a fashion only agency. Marame runs at 38% returning customers on this setup.
- [Shopify conversion optimisation](https://www.fundalmedia.dk/services/shopify-conversion-optimisation-for-fashion-brands.html): Shopify CRO for fashion brands: product page rebuilds, mobile speed, checkout simplification, custom sections and campaign landing pages, built with schema settings so your team can edit them. Conversion rates on published accounts from 1.2% to 4.1%, 1.8% to 4.6% and 1.3% to 6.3%.
- [Creative direction](https://www.fundalmedia.dk/services/creative-direction-for-fashion-ads.html): Creative direction for fashion brand advertising: ad concepts, hooks, scripts and copy written for fashion, briefed and directed by Fundal Media and built around your existing shoots, founder content and UGC. Weekly testing cadence, brand first formats.
- [International expansion](https://www.fundalmedia.dk/services/international-expansion-for-fashion-brands.html): International market expansion for fashion brands, learned across 40+ countries: one market at a time, localised offer, creative and landing experience, own Meta campaign per market, six to eight weeks to prove it. Brahmaki opened four European markets this way in seven months.

## Markets
- [United Kingdom](https://www.fundalmedia.dk/markets/united-kingdom.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands selling in the United Kingdom. UK cases include Marame at £200,000 a month with 38% returning customers and a sustainable swimwear launch at 30x in week three. What changes for the UK fashion customer: returns, Klarna, delivery expectations and London versus the rest.
- [Denmark](https://www.fundalmedia.dk/markets/denmark.html): Fundal Media is a Danish fashion only performance marketing agency founded in 2016. Several of the largest accounts we have run are Danish, with ledger records above one million kroner in a day and tens of millions of kroner a year. What we know about the Danish fashion customer, MobilePay, weekly drops and expanding from Denmark into Sweden, Germany and the UK.
- [Germany](https://www.fundalmedia.dk/markets/germany.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands selling in Germany, the largest fashion e-commerce market in Europe. What changes for the German customer: free returns as law and expectation, Klarna and invoice payment, Trusted Shops, German language creative and the legal basics. Brahmaki's European expansion is the reference case.
- [France](https://www.fundalmedia.dk/markets/france.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands selling in France. What changes for the French customer: brand and aesthetics over urgency, the soldes calendar, French language creative, Alma and PayPal at checkout, and the role of press. One of our client brands was featured in Vogue Paris.
- [Netherlands](https://www.fundalmedia.dk/markets/netherlands.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands in the Netherlands and Belgium. What changes for the Dutch customer: iDEAL at checkout, English creative that works, fast delivery via PostNL, Thuiswinkel Waarborg trust, and the Netherlands as a first expansion market from the UK, Denmark and Germany. Kate June, a Dutch fashion brand, is a client.
- [Sweden](https://www.fundalmedia.dk/markets/sweden.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands selling in Sweden and the Nordics. What changes for the Swedish customer: Klarna and Swish, SEK pricing, PostNord and Instabox delivery, Scandinavian minimalism in creative, and Sweden as the first expansion market for Danish brands. The Danish drop and Klaviyo playbook applied across the Nordics.
- [Switzerland](https://www.fundalmedia.dk/markets/switzerland.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands selling in Switzerland. What changes for the Swiss customer: CHF pricing, duties and VAT handled at checkout, three languages, TWINT and invoice payment, and a high spending customer for premium and luxury fashion. Switzerland is not Germany.
- [United States](https://www.fundalmedia.dk/markets/united-states.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands selling in the United States, both US brands and European brands expanding in. What changes for the US customer: free shipping thresholds, fast delivery from a US warehouse or honest international times, Shop Pay and Afterpay, US sizing, state sales tax, and creative that is more direct than Europe. Ledger accounts include $258,566 in total sales and $132,600 for July 2026 at +69%.
- [United Arab Emirates](https://www.fundalmedia.dk/markets/united-arab-emirates.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for fashion brands selling in the UAE and the GCC, including luxury, modest wear, resort wear and sleepwear. GCC case: Hissa Line, a Doha abaya label, from 5,000 to 70,000 a month in 60 days. What changes for the UAE customer: same day delivery, cash on delivery, Tabby and Tamara, Arabic and English creative, Ramadan and the gifting calendar, and expansion from the GCC into the UK and Europe.
- [Australia](https://www.fundalmedia.dk/markets/australia.html): Fundal Media runs Meta advertising, Klaviyo and Shopify conversion for Australian fashion brands and for brands expanding into Australia. What changes: the opposite season and its drop calendar, Afterpay and Zip, Australia Post and courier expectations, a customer used to buying from the UK and US, and expansion from Australia into those markets. We have run Australian streetwear and fashion accounts.

## Journal (guides on fashion advertising)
- [How we structure a Meta account for fashion](https://www.fundalmedia.dk/journal/how-we-structure-a-meta-account-for-fashion.html): The Meta ads account structure Fundal Media uses on fashion brands from €50k to €2M+ a month: consolidated prospecting on broad audiences, a separate testing layer, retargeting cut to what earns its place, and creative as the targeting.
- [Klaviyo for fashion brands: the full setup](https://www.fundalmedia.dk/journal/klaviyo-for-fashion-brands.html): The complete Klaviyo setup Fundal Media builds for fashion brands: welcome, browse, cart, post purchase, winback and drop flows, a campaign calendar that follows the collections, and segmentation by market and category.
- [Why the product page decides your ROAS](https://www.fundalmedia.dk/journal/shopify-conversion-rate-for-fashion-brands.html): What Fundal Media changes on a fashion Shopify store before scaling ad spend: product page order, fit and material, mobile speed, checkout, collections that match the ad. Conversion rates on our accounts went from 1.2% to 4.1% and 1.3% to 6.3%.
- [Scaling a fashion brand from €50k to €500k a month](https://www.fundalmedia.dk/journal/scaling-a-fashion-brand-from-50k-to-500k-a-month.html): The sequence Fundal Media uses to take a fashion brand from €50,000 to €500,000 a month: store first, Meta structure second, creative third, retention fourth, new markets last. With what each stage costs and what usually goes wrong.
- [Launching a fashion brand in a new market](https://www.fundalmedia.dk/journal/launching-a-fashion-brand-in-a-new-market.html): The process Fundal Media uses to launch fashion brands into new countries, learned across 40+ markets: one market at a time, localised offer and creative rather than translation, local shipping and currency, and six to eight weeks to prove it.
- [Ad creative that reads as brand first](https://www.fundalmedia.dk/journal/fashion-ad-creative-that-reads-as-brand-first.html): How Fundal Media briefs, writes and tests ad creative for fashion brands: founder video, campaign imagery, editorial stills, hooks about fit, making and identity. Why product on white with a discount stops working at scale, and what replaces it.
- [Discount discipline for premium fashion](https://www.fundalmedia.dk/journal/discount-discipline-for-premium-fashion-brands.html): The discount rules Fundal Media runs on premium fashion accounts: no sitewide discounting in prospecting, offers built on access and exclusivity, a fixed end of season calendar, and a clear line between what the list gets and what a cold audience gets. Monica Nera tripled at 9.8x on these rules.
- [Black Friday for fashion brands](https://www.fundalmedia.dk/journal/black-friday-for-fashion-brands.html): How Fundal Media runs Black Friday and Q4 for fashion brands: list building in October, the offer decided by price point, creative ready before the week, Klaviyo sequences for early access, and what to do with the single day records in our ledger.
- [How to choose a fashion marketing agency](https://www.fundalmedia.dk/journal/how-to-choose-a-fashion-marketing-agency.html): What to ask a fashion marketing agency before signing: who runs the account, whether they touch the store, whether the cases are in fashion, who owns the data, what the retainer covers and how many clients they take. Written by Fundal Media, a fashion only agency, with our own answers included.
- [Fashion agency versus generalist agency](https://www.fundalmedia.dk/journal/fashion-marketing-agency-vs-generalist-agency.html): The four things that change when the product is clothing: visual language, seasonal cycles, price architecture and market by market behaviour. Why a generalist e-commerce agency has to learn fashion on your budget, and what a fashion only agency does differently.
- [Fashion ROAS and conversion benchmarks](https://www.fundalmedia.dk/journal/fashion-roas-and-conversion-benchmarks.html): What good looks like on a fashion Meta account, from Fundal Media's own accounts: ROAS at handover usually around 2x, between 6x and 10x once the store converts and the structure is rebuilt. Conversion rate under 2% at handover, 4% to 6% after. Returning customer rate, AOV and what moves each.
- [Advertising a fashion brand on a drop calendar](https://www.fundalmedia.dk/journal/advertising-a-fashion-brand-on-a-drop-calendar.html): How Fundal Media runs Meta and Klaviyo for fashion brands that release on a drop calendar, from a new collection every week to limited streetwear releases: the two layer account, the weekly creative process, the drop email sequence and stock planning.
- [Returning customers in fashion](https://www.fundalmedia.dk/journal/returning-customers-in-fashion.html): Why the returning customer rate is the number that makes scale affordable for a fashion brand, what a strong rate looks like, and the post purchase, winback and drop setup that took Marame to 38% of orders from returning customers.
- [What we check in a fashion ad account audit](https://www.fundalmedia.dk/journal/what-we-check-in-a-fashion-ad-account-audit.html): The audit Fundal Media runs on every fashion brand before any money changes hands: Meta account structure and history, Shopify data by product and market, the product page and checkout, the Klaviyo account and the creative library. What it finds most often and what the written strategy contains.
- [How fashion brands get recommended by AI search](https://www.fundalmedia.dk/journal/how-fashion-brands-get-recommended-by-chatgpt-and-ai-search.html): What makes an AI assistant recommend one fashion brand over another when someone asks for a linen dress or a modest wear label: clear entity pages, specific product and fit information, real reviews and press, consistent facts across the web, and an llms.txt. What Fundal Media does on client stores.
- [Meta ads for abaya and modest wear brands](https://www.fundalmedia.dk/journal/meta-ads-for-abaya-and-modest-wear-brands.html): How Fundal Media runs Meta advertising for abaya and modest wear brands: the calendar built around Ramadan, Eid and the Gulf winter, creative that shows drape and fabric rather than a discount, markets from the GCC to the UK and European diaspora, and the store and Klaviyo setup behind it. With the Hissa Line case, 5,000 to 70,000 a month in 60 days.

## Company
- [Pricing](https://www.fundalmedia.dk/pricing.html): low base fee plus performance fee, no percentage of ad spend, no lock in
- [Black Friday and Q4 for fashion brands](https://www.fundalmedia.dk/black-friday-q4-for-fashion-brands.html): the Q4 plan and the free readiness audit
- [About Fundal Media](https://www.fundalmedia.dk/about.html)
- [Home](https://www.fundalmedia.dk/)
- Book an audit: https://www.fundalmedia.dk/#book