Brahmaki
Monica Nera
Angel Ruche
Marame
Hissa Line
UK sustainable swimwear label
Necessie
Proche Studio
Sally Skoufis- Fundal Media
- Journal
Fashion advertising, written down.
Everything we have learned running paid acquisition for more than a hundred fashion brands, in long form. How we structure Meta accounts, what a fashion Klaviyo setup actually contains, why the product page decides your ROAS, and what changes market by market. Search, or pick a category.
Meta advertising 3 articles
01
Meta advertising · 9 min readHow we structure a Meta account for fashionFewer campaigns, more creative, broad audiences and a testing layer that reads cleanly. The structure behind every account we run.
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Meta advertising · 7 min readWhat we check in a fashion ad account auditThe free audit is where every account starts. Exactly what we look at in Meta, Shopify and Klaviyo, what we find most often, and what the written strategy contains.
Read the article →03
Meta advertising · 7 min readMeta ads for abaya and modest wear brandsModest wear sells on fabric, drape and occasion, to a customer with her own calendar and her own expectations. What changes in the Meta account, the creative and the store.
Read the article →
Meta advertising · 9 min readHow we structure a Meta account for fashionFewer campaigns, more creative, broad audiences and a testing layer that reads cleanly. The structure behind every account we run.
Read the article →02
Meta advertising · 7 min readWhat we check in a fashion ad account auditThe free audit is where every account starts. Exactly what we look at in Meta, Shopify and Klaviyo, what we find most often, and what the written strategy contains.
Read the article →03
Meta advertising · 7 min readMeta ads for abaya and modest wear brandsModest wear sells on fabric, drape and occasion, to a customer with her own calendar and her own expectations. What changes in the Meta account, the creative and the store.
Read the article →Email and retention 2 articles
04
Email and retention · 8 min readKlaviyo for fashion brands: the full setupThe flows, the segments and the campaign calendar we build on every fashion account, and why a generic weekly newsletter is not a retention strategy.
Read the article →05
Email and retention · 6 min readReturning customers in fashionA brand that only wins on first purchase pays more for every customer as it scales. The setup that turns one order into three, and why it matters more than ROAS.
Read the article →
Email and retention · 8 min readKlaviyo for fashion brands: the full setupThe flows, the segments and the campaign calendar we build on every fashion account, and why a generic weekly newsletter is not a retention strategy.
Read the article →05
Email and retention · 6 min readReturning customers in fashionA brand that only wins on first purchase pays more for every customer as it scales. The setup that turns one order into three, and why it matters more than ROAS.
Read the article →
Scaling 2 articles
07
Scaling · 10 min readScaling a fashion brand from €50k to €500k a monthStore, structure, creative, retention, markets. In that order. The sequence we have run on more than a hundred fashion brands, and what goes wrong when it is run out of order.
Read the article →08
Scaling · 7 min readDiscount discipline for premium fashionThe easy way to triple a fashion brand is a permanent sale. It works for a year and then the brand is worth less. The rules we run instead.
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Scaling · 10 min readScaling a fashion brand from €50k to €500k a monthStore, structure, creative, retention, markets. In that order. The sequence we have run on more than a hundred fashion brands, and what goes wrong when it is run out of order.
Read the article →08
Scaling · 7 min readDiscount discipline for premium fashionThe easy way to triple a fashion brand is a permanent sale. It works for a year and then the brand is worth less. The rules we run instead.
Read the article →
Seasonal 2 articles
11
Seasonal · 8 min readBlack Friday for fashion brandsThe ledger on our home page has several single day records above one million kroner. Most of them are from the Black Friday weeks. Here is the plan behind them.
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Seasonal · 7 min readAdvertising a fashion brand on a drop calendarYears of running accounts that release every week taught us how to run an account on a seven day cycle. The two layer structure, the creative process and the drop email.
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Seasonal · 8 min readBlack Friday for fashion brandsThe ledger on our home page has several single day records above one million kroner. Most of them are from the Black Friday weeks. Here is the plan behind them.
Read the article →12
Seasonal · 7 min readAdvertising a fashion brand on a drop calendarYears of running accounts that release every week taught us how to run an account on a seven day cycle. The two layer structure, the creative process and the drop email.
Read the article →Choosing an agency 2 articles
13
Choosing an agency · 8 min readHow to choose a fashion marketing agencyWho actually runs the account, will they touch the store, are the cases in fashion, who owns the data. The questions, and our own answers to them.
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Choosing an agency · 6 min readFashion agency versus generalist agencyVisual language, seasonal cycles, price architecture, market by market. The four things a generalist has to learn on your budget.
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Choosing an agency · 8 min readHow to choose a fashion marketing agencyWho actually runs the account, will they touch the store, are the cases in fashion, who owns the data. The questions, and our own answers to them.
Read the article →14
Choosing an agency · 6 min readFashion agency versus generalist agencyVisual language, seasonal cycles, price architecture, market by market. The four things a generalist has to learn on your budget.
Read the article →
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The JournalMeta advertisingEmail and retentionConversionScalingMarket expansionCreativeSeasonalChoosing an agencyBenchmarksAI search
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Fashion brands doing €50k to €2M+ a month
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