Brahmaki
Monica Nera
Angel Ruche
Marame
Hissa Line
UK sustainable swimwear label
Necessie
Proche Studio
Sally SkoufisShort answer. Fundal Media builds and runs Klaviyo for fashion brands: six core flows (welcome, browse abandonment, cart abandonment, post purchase, winback, drop or back in stock) written in the brand's voice and timed to the product's real purchase cycle, a campaign calendar that follows collections and drops rather than a fixed weekly send, segmentation by market, category interest, purchase count and engagement, and SMS for cart recovery, drops and restocks. Run inside the client's own Klaviyo account.
What the service includes
- Audit of the existing account. Which flows exist, what email and SMS currently earn, how the list is segmented, and what is missing.
- The six core flows. Written, designed and built in your brand's voice, timed to the product's real wear and purchase cycle. The full setup is in Klaviyo for fashion brands.
- The campaign calendar. Planned around your collections, drops, restocks and seasonal moments, with previews for the most engaged segment and different messages for new, repeat and lapsed customers.
- Segmentation. By market, category interest, purchase count and engagement. Four dimensions, combined sensibly.
- SMS. Set up for cart recovery, drops and restocks, and kept off the weekly send so the list is not burned.
- Reporting. Email and SMS as a share of revenue, flow by flow, in the same monthly report as the paid side.
Why it is run together with Meta
The Meta account can only pay so much for a customer who buys once. When each customer buys two or three times the account can pay more, reach further and still be efficient. That is the whole reason we run Klaviyo alongside Meta advertising rather than as a separate service, and it is why Marame could scale to £200,000 a month at 38% returning customers. The reasoning is in returning customers in fashion.
Drop led brands
A brand that releases weekly or monthly has the best possible reason to email. We build the drop sequence, preview, announcement and follow up, and a register interest flow for limited releases. We have run Klaviyo this way for brands releasing a new collection every week, for years at a time.
What it costs
Included in the base fee for accounts where we run Meta. For brands that want Klaviyo built and handed over, or run on its own, we quote on the call once we have seen the account. No long lock in contracts either way. How the base fee and performance fee work is on the pricing page.
Questions on this
Do you build Klaviyo flows or also run the campaigns?
Both. We build the six core flows and then run the campaign calendar around your collections, with reporting in the same monthly report as the paid side.
Can you work in my existing Klaviyo account?
Yes, and we always do. The account, the list and every flow stay yours.
How much revenue should email and SMS produce for a fashion brand?
Most accounts we audit are at five to twelve percent. With the full setup email and SMS should be a meaningful share of revenue, and the more important effect is that the Meta account can afford to pay more per customer.