Brahmaki
Monica Nera
Angel Ruche
Marame
Hissa Line
UK sustainable swimwear label
Necessie
Proche Studio
Sally SkoufisShort answer. Fundal Media launches fashion brands into new markets one at a time: market selection based on organic signal and similarity to the home market, localisation of the offer, creative, currency, shipping, returns, payment methods and sizing rather than translation, a dedicated Meta prospecting campaign and budget per market, Klaviyo segmented by market, and six to eight weeks at a modest budget before scaling or moving on. Brahmaki opened four European markets this way in months five to twelve.
What the service includes
- Market selection. Where the brand already has organic signal, and which markets behave like the home market. Written up per market on the market pages.
- Localisation. The offer structure, the creative selection or shoot, local currency, shipping and returns terms, payment methods, sizing conventions and duties handling, so the store feels local. The process is in launching a fashion brand in a new market.
- Account structure. A dedicated prospecting campaign and budget per market, creative testing inside it, Klaviyo segmented from the first signup.
- The proving period. Six to eight weeks at a modest budget, a decision, and then either scale or fix the offer and creative before touching the next market.
- Sequencing. The next market starts when the previous one is proven, not before.
Where we have launched
There is no limit on where we work. So far: France, Italy, the United Kingdom, the United States, Germany, Switzerland, the Netherlands, Belgium, Sweden, Denmark, Austria, Luxembourg, Monaco, Iceland, the UAE, South Africa, Australia and Japan among more than forty in total. The markets we work in most each have their own page: United Kingdom, Denmark, Germany, France, Netherlands, Sweden, Switzerland, United States, United Arab Emirates and Australia.
When a brand is ready
When the home market converts, scales and retains. A brand whose home account is not yet efficient will find that a new market drains it. Expansion is stage five in scaling a fashion brand, and we will say so on the call if a brand is not there yet.
What it has done
Brahmaki opened four European markets in months five to twelve, with localised strategy for each, while the account went from €120,000 to €2.8M a month. Marame is preparing its international launch on the same process.
Questions on this
Which markets does Fundal Media launch fashion brands into?
More than forty so far, across Europe, the UK, the United States, the Middle East, Australia, South Africa and Japan. The ten we work in most each have their own page.
How long does it take to launch a fashion brand in a new country?
Two to three weeks to localise the store, offer and creative, then six to eight weeks at a modest budget to prove the market before scaling. One market at a time.
Can you handle a launch into the US from Europe?
Yes. The US is a market with its own page, and the process is the same: localised offer, creative and landing experience, its own campaign and budget, and time to prove it.