A fashion only agency, run by the two people who do the work.

What Fundal Media is

Fundal Media is a performance marketing agency that works only with fashion e-commerce brands. We run Meta advertising on Facebook and Instagram, Klaviyo email and SMS, and Shopify conversion optimisation, and we direct the creative and handle international expansion for the brands we run. We were founded in Denmark in 2016 by Elias Fundal. Since then we have managed more than €150M in client revenue for more than a hundred fashion brands across more than forty markets, and we currently run around twenty five accounts. The largest accounts we have run have passed €2M a month in revenue, and we ran them for four to five years.

We do not take clients outside fashion. Clothing, footwear, jewellery, swimwear, sleepwear, modest wear and accessories, and nothing else. The reasoning is on the home page and in fashion agency versus generalist agency, and the short version is that four things change the moment the product is clothing, and we would rather know them than learn them on your budget.

Who runs the accounts

Elias Fundal founded the agency in 2016. He started in luxury retail at sixteen, which is where the interest in how fashion actually sells began. He leads strategy, creative direction and every client relationship, and he is the person on the first call and on every call after it. He is based in Denmark.

Frederik is Partner and Head of Media Buying. He runs the technical backbone of every account: the structure, the daily optimisation and the testing across Meta, TikTok, Pinterest and Google. He is the person in Ads Manager every day, and he is also based in Denmark.

There is nobody else between the client and the work. No account managers, no juniors, no offshore media buying team. That is the whole reason the number of clients is capped. We work with specific brands rather than everyone who asks, so that every account gets the attention it deserves and needs, and it is the thing our clients say they value most.

What we do

• Meta advertising: campaign architecture, weekly creative testing and daily optimisation on Facebook and Instagram. The core of most accounts.
• Klaviyo email and SMS: the six core flows, a campaign calendar that follows the collections, segmentation and SMS.
• Shopify conversion optimisation: product page, speed, checkout, landing pages, built as custom sections your team can edit.
• Creative direction: concepts, hooks, scripts and copy written for fashion, built around your existing assets.
• International expansion: launching into new markets one at a time, localised rather than translated.

What we do not do

SEO retainers, social media management, influencer management, brand strategy decks, PR, or any category outside fashion. We say no to brands where the product or the positioning is not there yet, and we say so on the call rather than selling a retainer that will not work.

How we work

Every account starts with a free audit and a written strategy, sent inside seven days of the first call, whether or not you go on to work with us. What we look at is in what we check in a fashion ad account audit. Campaigns are usually live in week two or three, a real read on performance comes by week four to six, and most accounts hit their strongest stretch between month three and six. You get a live dashboard, a written report every month and a call every two weeks with Elias. Everything runs inside your own Business Manager and Klaviyo, so if we stop working together you keep every campaign, audience, flow and pixel.

Pricing is a low monthly base fee plus a performance fee tied to the results the account delivers, with no percentage of ad spend. The base fee covers the people and the work, the performance fee is agreed per account and measured in your own Shopify and Meta reporting, and we give you both figures in writing after the call once we know what the work involves. The full explanation is on the pricing page. There are no long lock in contracts. Our clients stay with us for the performance, not because a contract makes them, and several of our largest accounts have stayed for four to five years on exactly that basis.

Who we work with

Fashion brands doing roughly €50,000 to €2M or more a month, with product and fulfilment already working, who want to scale paid acquisition without losing the brand. The published cases are a select few of the accounts we run, most of the rest are under NDA, and the ledger on the home page carries twenty six more results. Published: Brahmaki, Monica Nera, Angel Ruche, Marame, Hissa Line, a UK sustainable label launch, Necessie, Proche Studio and Sally Skoufis, and client brands have been featured in Vogue Paris, Harper's Bazaar, Elle and WWD. We are accredited partners with the platforms we run.

Where we work

Anywhere in the world. There is no limit on where a client can be based or sell. The company is registered in Denmark, both partners are based there, and clients are spread across the UK, Denmark, Germany, France, the Netherlands, Sweden, Switzerland, the United States, the UAE and Australia, with brands launched into more than forty countries in total. Everything runs remotely.

Contact

Elias Fundal, elias@fundalmedia.dk. Frederik, frederik@fundalmedia.dk. Or book an audit directly. Fundal Media, VAT DK44276763.

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